STINK STUDIOS brought me on to lead content creation for the LA28 Olympic Campaign. Building on the agency’s strategy, we produced an interview series called “A” Creators, spotlighting Angelenos, athletes, and artists as they reflect on their relationship to Los Angeles and the journeys that shaped them. Grounded in community, the series was designed to honor the city not as a single story, but as a living mosaic, layered, contradictory, and deeply interconnected.





As Creative Producer, I led the production of 22 interviews end-to-end: researching and developing interview prompts, conducting the interviews, setting the visual approach & on-set tone, and directing street casting to ensure the series felt authentically LA.

The interviews also helped shape the campaign’s evolving creative direction—bringing forward the textures, voices, and lived realities that define Los Angeles and clarifying how to represent the city’s complexity with nuance rather than cliché. I partnered with internal stakeholders (agency and LA28 teams) and external collaborators (directors, crew, and talent) to align creative, logistics, and approvals, and worked closely with the Films Team to produce the LA28 broadcast commercial.

“A” Creators
Client LA28 Creative Agency STINK STUDIOS Executive Producer JOHN MENDOZA Creative Director STEVEN OLIMPIO Director IAN WATT Creative Producer JESSICA LAW Agency Producer MICHAEL QUINONES Director of Photography ROMAN KOVAL 1st Camera Assistant MARCIN SZOCINSKI Production Manager NOLAN KINGSLEY Editor THERAPY STUDIOS

LA28 Commerical  Client LA28 Production Company STINK FILMS Executive Producer MUNGO MACLAGAN Director ELIOT RAUSCH Producer EMI STEWART
Director of Photography MICHAEL CAMBIO FERNANDEZ Editor EMMA BACKMAN & IAN WATT Sound Designer IAN WATT