COMMON CITIZEN 


EXECUTIVE PRODUCER + CREATIVE DIRECTOR

Abouttime, a Creative Agency, approached me to Creatively and Executively lead all content creation for a Michigan based Cannabis brand called COMMON CITIZEN. 

After getting to know the brand ethos and goals, as a company that claims Cannabis for Humanity, I pitched to create a documentary film that captures the community of Michigan whose relationship with Cannabis highlights the Past, Present, and Future of the industry. Working with documentary filmmakers EVEN/ODD Films we captured 15 Michiganders and how the plant intersects in each characters life, to not only create a visual language but a tapestry of what the word Humanity means. 

Proving the ethos even further, Abouttime also developed a value product - called Principle - a preroll joint that was monetary commitment to a socially equitable model for the brand to stand on. Principle is a product that when purchased 100% of the profits will be redistributed back into the Michigan Community. 

The Film production was strategized to create a 25 minute short film + Principle spot + Common Citizen Brand spot & a library of images, as a strategy to produce a real piece of art and marketing tools to promote Common Citizen’s identity and ethos.

This was an all incompassing project that tied together art, relevancy, and brand comittment. 

The combination of the Documentary Film + Product Commitment both have the power to shift consciousness within the Cannabis Industry and beyond. 


CREATIVE AGENCY SIDE 
ABOUTTIME

Client Common Citizen 
Founder JAMES GRANT
Managing Director STACEY KAWAHATA
Executive Producer JESSICA LAW
Creative Director JESSICA LAW 
PR SEEMA DHILLON


FILM PRODUCTION 
EVEN/ODD FILMS 

Director + Co-Founder MOHAMMAD GORGESTANI 
Executive Producer + Co Founder MALCOLM PULLINGER
Creative Director OMID FATEMI 
Head of Production TAYLOR FELTNER
Line Producer RODNEY BYERSON
Director of Photography MICHAEL CAMBIO FERNANDEZ
Photographer ALI LAPETINA 
Editor (Film) ASHLEY RODHOLM
Editor (Product Spot) MATTHEW HOLLIS
Post Production Supervisor ROCCO CAMPENELLI 




















       




               




MORE PROJECTS